‘Easy’ Snapchat App to Launch in Q1 2025, Says CEO; Publicizes Enlargement of Spectacles to Extra Nations

Snap Inc. is planning to introduce a “Easy” snapchat app subsequent yr, the corporate CEO introduced on the quarterly traders name on Tuesday. The corporate revealed that it added 37 million customers each day lively customers globally within the third quarter (Q3) of 2024, taking the full to 443 million. In the meantime, the fifth-generation Snapchat Spectacles, which had been Unveiled on the firm’s annual summit final month, will now be out there in additional nations, it’s confirmed.

New Snapchat App and Enlargement of Spectacles Availability

snapchat declared the monetary outcomes for Q3 2024, highlighting a 15 p.c improve within the quarterly income year-over-year (YoY) to $1.3 billion (roughly Rs. 11, 544 Crore), regardless of the corporate reporting a internet lack of $153 million (roughly Rs. 15.3 Crore). The full time spent watching content material on Snapchat elevated 5 p.c YoY, with a billion Snaps being shared by its customers each month within the quarter.

Constructing upon its current successes, CEO Evan Spiegel introduced {that a} new “easy” Snapchat app can be launched within the first quarter of 2025. It’s at the moment in testing with over 10 million customers concerned in additional than 12 markets. The corporate additionally has plans to roll it out in larger monetization markets over the course of the subsequent quarter.

Upon launch, the app will goal new and fewer engaged customers — an space the place the corporate is reported to have seen the most important will increase in content material engagement. Snapchat says its app has grow to be complicated with the addition of latest improvements. That is the place the easy Snapchat app would are available in. It’s meant to ship an easier and unified expertise for issues primary like watching tales or watching Highlight.

snapchat additionally confirmed that Spectacles — the augmented actuality (AR) glasses that it debuted on the Snap Associate Summit 2024 in September — can be expanded to extra markets outdoors of the US. It would quickly be out there in Austria, France, Germany, Italy, Netherlands, and Spain.

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