Mumbai: Caltex® Lubricants is an trade chief and pioneer within the lubrication trade, offering a complete vary of high-quality lubricants, backed by cutting-edge expertise and innovation for the previous eight many years. This legacy was mirrored of their newest tv industrial (TVC), ‘Caltex Yaani Dedication’, that includes the versatile cricket famous person, Ravindra Jadeja. Conceptualised and executed by Madison Loop, the TVC goals to unlock the total potential of the Indian market by strategically deciding on Jadeja because the face for the model.

The TVC opens with a key second in a match the place Jadeja must make a successful shot. Because the anticipation builds, the viewers are taken into a quick flashback that showcases Jadeja’s dedication and dedication to honing his abilities. The TVC seamlessly attracts comparisons between Jadeja’s skills, and the excellent vary of high-quality lubricants provided by Caltex, every with its personal distinctive attributes and efficiency traits. The transitions between Jadeja’s cricket abilities and the Caltex merchandise’ distinctive promoting factors are seamless, emphasizing the model’s dedication to delivering constant and dependable efficiency, simply as Jadeja does on the cricket area.

Madison Media Alpha has taken a 360-degree strategy to develop an impactful media plan to maximise attain.

“Creating this TVC for Caltex has been a outstanding journey for us. We labored intently with Caltex and HPCL whereas scripting the TVC – marrying Jadeja’s all-rounder attraction with the all-rounder nature of merchandise in Caltex’s steady. This TVC displays our dedication to delivering a robust and impactful marketing campaign that resonates with the model’s core values ​​and the wants of its prospects.” mentioned Madison Loop VP Kosal Malladi.

Sharing his expertise, Madison Loop artistic director Siddhartha Bose mentioned, “Engaged on this TVC has been a improbable expertise. Group Caltex labored with us each step of the best way, and actually enabled us to seize, and produce to life, the spirit of dedication shared by Caltex and Ravindra Jadeja.”

Chevron Worldwide merchandise (IP), common supervisor, advertising and marketing and gross sales help Marc Bouchebl feedback on the launch the brand new TVC, “We’re thrilled to go dwell with a tv industrial in collaboration with Ravindra Jadeja, our Caltex model ambassador in India. His ardour, dedication to the sport and success story align seamlessly with the values ​​of the Caltex model. Together with his help, we purpose to achieve a wider viewers throughout India and reinforce Caltex’s place because the all-rounded lubricants supplier for our prospects.”

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