Caltex Lubricants has launched their newest television commercial (TVC), ‘Caltex Yaani Dedication’, that includes the cricketer Ravindra Jadeja,
Conceptualised and executed by Madison Loopthe TVC goals to unlock the complete potential of the Indian Market by strategically choosing Jadeja because the face for the brand,
The TVC opens with a key second in a match the place Jadeja must make a successful shot. Because the anticipation builds, the viewers are taken into a quick flashback that showcases Jadeja’s dedication and dedication to honing his expertise.
The TVC seamlessly attracts comparisons between Jadeja’s skills, and the excellent vary of high-quality lubricants supplied by Caltex, every with its personal distinctive attributes and efficiency traits.
The transitions between Jadeja’s cricket expertise and the Caltex merchandise’ distinctive promoting factors are seamless, emphasizing the model’s dedication to delivering constant and dependable efficiency, simply as Jadeja does on the cricket area.
Madison Media Alpha has taken a 360-degree method to develop an impactful media plans to maximise attain.
“Creating this TVC for Caltex has been a outstanding journey for us. We labored carefully with Caltex and HPCL whereas scripting the TVC – marrying Jadeja’s all-rounder attraction with the all-rounder nature of merchandise in Caltex’s steady. This TVC displays our dedication to delivering a strong and impactful marketing campaign that resonates with the model’s core values and the wants of its clients,” mentioned Kosal Malladi, vice chairman, Madison Loop.
Sharing his expertise, Siddhartha Bose, artistic director, Madison Loop mentioned, “Engaged on this TVC has been a incredible expertise. Crew Caltex labored with us each step of the way in which, and actually enabled us to seize, and produce to life, the spirit of dedication shared by Caltex and Ravindra Jadeja.”
Marc Bouchebl, common supervisor, advertising and marketing and gross sales assist, Chevron Worldwide merchandise (IP), feedback on the launch of the brand new TVC, “We’re thrilled to go reside with a tv business in collaboration with Ravindra Jadeja, our Caltex model ambassador in India . His ardour, dedication to the sport and success story align seamlessly with the values of the Caltex model. Together with his assist, we goal to succeed in a wider viewers throughout India and reinforce Caltex’s place because the all-rounded lubricants supplier for our clients.”
Watch the video right here:
Conceptualised by Lowe Lintas, the TVC captures the essence of the cracker by showcasing Shastri in a playful twin persona, conversing with doves. As he experiences the candy and salty sides of the biscuit, his interactions with the doves mirror the distinct flavours. His persona softens when he experiences the sweetness, however his response takes a witty and playful flip when he encounters the salty crunch.
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